BLACK EYE is a brand launched in June 2019 by New Zealand-based graphic designer and illustrator, Ji Yeon Kim that aims to produce designs and illustrations that walks the middle line between the fantastical and mundane, often presenting typically dark or uncomfortable themes in a non-confrontational way; opinionated but non-aggressive.

BLACK EYE also has visions of becoming more of a character brand, as original characters are more consistently featured and introduced as the brand and product range grows.



We do our best at BLACK EYE to provide high quality, hand-made items and make the right environmental and ethical choices wherever possible. 

About BLACK EYE Apparel:
All of our items are printed by hand at our studio in small batches using eco-friendly inks and ethically sourced fabrics and garments. All embroidery work is done either at our studio or by local businesses that match our brand's vision and quality standards.

Washing Instructions:
Do not bleach. Do not tumble dry. Do not iron directly onto the printed area. Iron on low with the shirt flipped inside out if necessary. Do not dryclean. Machine wash gently, cold with like colours.


About BLACK EYE Paper Merchandise:
All of our items are printed on a made-to-order basis at our studio. All of our printed media are printed on high quality inkjet photo paper or card stock and coated by hand with protective spray.

The stickers are aligned by hand and machine-cut.